What is UX about?
Working and feeling
good doing it.
UX designer partners
They should never be snobby or condescending.

A New Definition of User Experience Design (UX)

Ever searched for “what is the meaning of user experience design”? Go ahead. Give it a shot.

I guarantee you there’ll be dozens of variations, some relatively digestible and others aloof. Most will wave a banner, proclaiming undying commitment to the user – quite often forgetting to mention the company that they’re also meant to be helping.

All will probably do little to explain what the growing discipline of UX really is:

UX design is about interaction satisfaction

While visual design is how things look, information architecture is how content is connected, user experience design how it feels to hold a key, slip into a brand you connect with, and drive.

UX designers employ whichever skills necessary to help you build what feels satisfying to use personally. That’s about it. It’s all simply about making stuff that people are happy to use.

Everything else is about how to make that happen.

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