cool
an Authentic
Brand
What if Big Brands Didn’t Think Logos & Branding Mattered?
Seriously. What if well-known companies didn’t take the time to build their message into their design decisions? What if they just created “cool” looking designs and just stuck a logo in it? Maybe logos can just be mixed and matched with competitors? Maybe the design of the website is more important than the brand? Let’s see.
Twitter as Facebook
Google as Microsoft
Pepsi as Coke
HTC As Apple
Bank of America as JP Morgan Chase
That’s not so bad…
Admittedly, some of these don’t look too bad, but they don’t look right, do they? You know something is wrong. The logos look stuck on – which is exactly what happens when you don’t design a website around a company brand.
Also do you want “not bad”? or do you want outstanding, amazing, competitive? You don’t get there by rushing out a “cool” design and sticking your logo in it. You need a clear idea of who you and your mission are and then embed them into everything you do.
By having a clear brand, you look like you know what you’re doing and inspire confidence. You send a clear message. Waver and you look unprofessional.
Oh… one last note about your logo
Want to look modern? Have a modern logo and build a brand that fits in today’s world. Convey modern in every word, in every design choice and make damn sure those are consistent and cohesive.
If you start with a weak logo and brand, you’ll have a weak site. Adding bandaids won’t heal the wound because buckets of paint do not solid make.