3cPlatform Product Themes [B2B]
A few years back, we were kicking around the idea of revamping all the product websites for 3cStudios and making them one-page websites. There wasn’t always a lot to say about them individually (since they were tools in a suite) so the approach seemed solid.
The goal was a one-page layout that could be applied to all products and a multi-page variation for the parent site. Each one-page would be customized to match their respective product logos. Avoiding obvious boxes was also a goal, though this proved impractical for anything other than the background and header.
Unfortunately not all the logos were as pretty as the others, so some of the one-pages seemed a little icky. It was tempting to tweak the logos just to get the pages to look better, but that was a really unprofessional solution. In the end, these were never used and I can’t exactly remember why… maybe it was because of the colors, but I vaguely recall a debate about content. Perhaps not a failure conceptually, but unused is unused.
As for the parent site, that was a success – at least to me, who found the idea of a non-typical navigational approach very compelling. There wouldn’t have been a standard menu for the home page; rather the main design elements would be the navigation. What one saw afterwards would be a reflection of the initial choice. Will need to play with that further because I think there’s something fascinating there.
For more on one-page websites, check out One Page Love.
Roles: Design, sales and marketing, copywriting.
