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Mad Cow Theatre
This project was one of the first where I made the logo of the client a major design element, not just a branding touch. Mad Cow Theatre had a very nice logo, but it required a little extra thinking than I was comfortable with hence the spelling out of their name. That provided a great natural horizontal space to string the pitch phrase that runs above.
The client wanted to make sure that their quirkiness came through, so we went around a few times till the center of the home page, the area that displays their upcoming shows, was purposely unbalanced. Fun and a good shake-up for me; I was getting a little too hung up on equaling widths and heights. Seems to me that imbalance can be useful, but one needs to learn first how to balance to know better when not to.
Roles: Design: web, user interface. CSS, HTML, some ASP.NET. Sales and marketing.
