Project type
Web app,social network
Project date
2011 Posted in
portfolio as
athletes, fitness, product development, prototyping, user experience (UX), user interface (UI), wireframes
Strands Fitness Concept (1)
In May of 2011, I had a chance to explore how I would redesign Strands Fitness given the chance. This is the first of two concepts.
This project was pure joy. Designers at Strands Fitness had never really had a chance to design from scratch (unless reworking an entire application in a week with zero guidance other than “make it cool” counts) and this was an opportunity to work without restrictions.
We were all really excited about the direction, but alas, this design remained on the shelf.
Roles: Design: web, user experience, user interface. Sales and marketing.
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