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Strands Fitness Pro (app)
Like its sister website, www.strandsfitness.com, the Strands Fitness iPhone app was feature packed yet daunting to new users. We were given the task of making it simpler and more goal oriented. My solution was a super simple design called “Big Dum Dum” (also see Strands Fitness: Before & After).
Big Dum Dum punted the former dashboard layout for a list view that was self-descriptive and which could be easily adapted to a free version format. Frequently accessed features are up front where they can’t be missed and a more logical view hierarchy put in place.
I’m pretty satisfied with version 1 but we’re not finished. There are still many ways we can make the app more useful and fun.
Roles: Mobile, user experience, user interface design. Wireframes using OmniGraffle.
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