Project type
Fitness app Project date
2011 Posted in
portfolio as
AJAX, css, fitness, HTML, Javascript, jQuery, localization, product development, project management, prototyping, Ruby on Rails, sports, user experience (UX), user interface (UI), wireframes
Visit
Strands Fitness
Rebranding and user experience overhaul
This web application was in desperate need of a diet. Too much… well… everything. Above all, it was a nightmare for first time users to learn and use. Reducing distraction was in order and we had to do it fast – our deadlines were ambitious.
Fewer elements, fresher aesthetics, and a heavy emphasis on the task at hand, the final “Dum Dum” design (as it’s called internally), is my favorite redesign project and the first at Strands where I’ve been solely directing the creativity. Everything is simplified and, if I get my wish, will be increasingly optimized to be the speed demon a fitness site should be.
Roles: Design: web, UI, UX. CSS, HTML, JavaScript (jQuery). some Ruby on Rails.
